100 words on motion graphics advert week 1

I have chosen this Iphone X advert as an example of perfect motion graphics within an advert:

The reasons i have chosen this piece of production is because of the following:

1. The fast paced advert makes you feel excited, and it has a youthful feel to it. The amount of work it would have taken to edit just 3 seconds of this footage will have been huge, as the transitions are seamless and the motion graphics are impeccable.

2. The colors used are lively, bright and enticing. The use of countless amounts of colors draw you in to the ad, as this paired with the pace are connecting with the target audience, young, technology loving people. It's the way they include the colors that interests me the most, as they use different textures of color such as paint falling down the screen, and then revealing that it is actually a moving background on the phone, giving us a glimpse at what futuristic abilities the phone has.

3. Music. Music always draws me into adverts, and this upbeat song is perfectly in time with the different clips and effects, and it just ties the whole thing together.

4. The motion graphics themselves, they are so clean cut and in time with all of the above feature, they're quick and sharp, with transitions, colourful moving text and images, and really just show how reliable apple are as the budget was evidently high for the production, and the whole thing is modern.