'how to be successful on social media'?!

When did this all begin? When did social media turn from positing blurred pictures of you and your friends at a party and receiving 7 likes without caring, into a competition. I have just watched a video on you tube about how to be successful on social media, and it talks about making sure all of your photographs look professional, as this will build up your following and you will get more recognition, however this wasn't for businesses, this was for peoples every day Instagram accounts, and twitter accounts. In particular the video taught me that everything on your account will be scrutinised from your username, to the backgrounds of your images, and i cannot get my head around this. Since when wasn't it enough to be posting your personal life all over the internet for 'followers' to judge whether its worth a 'like' or not, because if you ask me, that in itself is already fucked up, yet we are all used to it and we all take part, but now that level of judgement is getting higher, we are soon going to be expected to use professional cameras, and editing apps/ software in order to make sure that our finished product, whether it be a pointless image of your salad, or a vain image of yourself, is good enough for everyone to look at. The video almost tempted me to pay £3.99 for an editing software because my Instagram photos are far less superior than these highly followed accounts due to my backgrounds or my lack of 'aesthetically pleasing' visuals, but then i realised how pathetic it was for me to even think of this, we don't need to be focusing so much on how we appear to a world of strangers, we need to focus on looking after ourselves, making our selves happy in the real world, not appearing perfect in the digital world. I believe the better we make ourselves look on social media will only magnify how truly miserable we are, with self esteem issues and constantly comparing ourselves to other people every time we are on our social media accounts (which happens to be on average 1 hour and 40 minutes a day). Lets just not take it all too seriously!